BR stands for "bulge reflector," which the bulb uses to point light straight ahead from its flat end. If you're after more directional lighting, on the other hand, the BR30 is a better choice as one of the brightest LED smart bulbs. This makes them great for floor lamps and hanging ceiling fixtures, where you're more concerned with lighting the entire room rather than focusing the light on a particular area. A19 bulbs are omnidirectional, meaning they'll disperse light evenly across their surrounding environment. Designed for Energy Star with an LED lifetime of 22.8 years they will help reduce wastage.Though LIFX's A19 and BR30 bulbs feature flat ends, the A19 is narrower and fits more easily into small lighting fixtures. LIFX Mini day has an output of 800 lumens, the equivalent of a 60W traditional incandescent bulb with the benefit of only 9W energy use. Control lights individually or as Groups, set timers for one touch automation Experience how subtle adjustments in brightness can enhance the comfort of any room Connected Lighting for your space, time of day, and mood. Access your bulbs anywhere, anytime via the cloud Offers full Lighting control via Wi-Fi with our LIFX iOS, Android and Windows 10 apps. Simply download the app, connect to Wi-Fi and you're ready to go. LIFX screws in like any traditional light bulb. Works with Alexa (Alexa device sold separately), Apple HomeKit and the Google Assistant for voice control Beam Angle: 250 degrees.Add more LIFX lights at any time to unlock more features! Regular software updates and cutting-edge integrations mean LIFX lights only improve over time. No technical skills or additional hardware needed. With all the intelligence built into the light it is easy to kick start your connected home. Connect your lights seamlessly with Amazon Alexa, Apple HomeKit, The Google Assistant, IFTTT, SmartThings, Nest, Arlo, Flic and more! Just plug in and get started. LIFX lights combine built-in features and intuitive integrations to make building your smart home easy.
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